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See all ads on AdLibrary →Maiden Home was founded in New York in 2015 by Nidhi Kapur, who named the brand after furnishing her own first home. The company sells luxury custom sofas and chairs made by North Carolina artisan craftspeople, delivered DTC at custom-shop quality and significantly below comparable retail. Maiden Home competes at the top tier of the DTC furniture market with an editorial aesthetic and deep customization options. Also searched as Maiden.