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Houseplant buyers and corporate gifters who want nursery-direct plants delivered.
B2C · Mostly women · Ages 25-34, 35-44 · Mid-market · 11-50 employees · Startup
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See all ads on AdLibrary →Lively Root was founded in San Diego in July 2020 by Jon Ewing, George Skegas, Steve Pyle, and Jerry Halamuda. As the only retailer that drop-ships directly from nurseries at scale, Lively Root operates a grower-direct marketplace connecting consumers and corporate clients with nursery partners nationwide. The brand raised $4M in seed funding and grew 150%+ YoY, with a subscription watering reminder program and corporate gifting as differentiating services. Also searched as Lively.
