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See all ads on AdLibrary →Kari Traa the brand traces its roots to Kari Traa the athlete — a three-time Olympic medalist in mogul skiing (bronze Nagano 1998, gold Salt Lake City 2002, silver Torino 2006) who began knitting colourful hats for herself because she couldn't find ski headwear she actually liked. The beanies became so popular among fellow skiers that she launched the brand in 2002. From hats, the range expanded into base layers, outerwear, and running apparel, all designed with vibrant patterns and a distinctly feminine aesthetic that was then absent from the technical sportswear market. The brand launched internationally in 2006 and has grown into one of Europe's fastest-growing women's activewear labels, sold through DTC, ski retailers, and outdoor specialists. Also searched as Kari.
