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Engaged couples buying diamonds online with price transparency.
B2C · Ages 25-34, 35-44 · Premium · 201-1000 employees · Mid-market
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See all ads on AdLibrary →James Allen is an online diamond and engagement ring retailer known for its 360-degree diamond imaging technology that lets customers inspect stones before purchase. Founded in 2006, it sells custom engagement rings, wedding bands, and fine jewelry direct-to-consumer, competing largely on price transparency and selection versus traditional jewelers.
