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See all ads on AdLibrary →Hawkers is a Spanish direct-to-consumer sunglasses brand founded in 2013 in Elche by Iñaki Soriano, Alejandro Moreno, David Moreno, and Pablo Sánchez. The brand became the defining case study for Facebook performance marketing in the European DTC landscape, scaling from a small online retailer to €40 million in revenue by leveraging Facebook ads and influencer seeding before most European brands understood the channel. Hawkers' ads were referenced by Meta as early examples of effective social commerce, and the brand's growth trajectory influenced an entire generation of Spanish DTC brands. The brand continues to operate with significant retail distribution across Spain and international markets.
