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See all ads on AdLibrary →Halo Top was founded in 2011 in Los Angeles by attorney Justin Woolverton. The brand's low-calorie, high-protein ice cream became the best-selling US ice cream pint in 2017, growing almost entirely through Instagram and word-of-mouth before scaling paid social. Wells Enterprises (maker of Blue Bunny) acquired the brand in 2019. Also searched as Halo.
