Great Jones designs beautiful, high-quality, and colorful kitchenware to inspire joy in home cooking, offering durable cast iron, bakeware, and stainless steel.
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See all ads on AdLibrary →Great Jones is a New York-based cookware brand founded in 2018 by food media veterans Sierra Tishgart (previously New York Magazine) and Maddy Moelis. The brand makes colorful enameled cast iron and carbon steel cookware that appeals to home cooks with food media aesthetics — bold colors, editorial photography, and names like 'The Dutchess' for their Dutch oven. Also searched as Great.
Great Jones' strategy draws on the founders' food media networks — the brand lives at the intersection of cookware and food culture content. Ads feature restaurant-quality food photography with the cookware as the hero prop. The editorial credibility of the founders drives earned media that reduces paid acquisition costs. See their ads at adlibrary.com.
On Meta platforms, Great Jones runs food-centered lifestyle photography — beautiful finished dishes in colorful Great Jones pieces. Instagram is the dominant channel given the visual nature of the product and the food-media aesthetic. Limited-edition color collaborations and chef partnership announcements drive organic sharing.
Core copy: product name personality ('The Dutchess,' 'The Saucy'), color collection narratives, PFOA-free enamel, and food media credibility references. The brand voice is warm and editorial — it writes like a food magazine, not a kitchenware catalog.
Great Jones shows how founder expertise in adjacent content fields can substitute for paid media at launch. Tishgart's food media network meant Great Jones received editorial coverage that would have cost millions in paid placements. For DTC founders: your professional network and credibility are marketing assets. Build your product in the medium you know.
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