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See all ads on AdLibrary →Graza launched in 2022 as a direct-to-consumer Spanish extra virgin olive oil brand with a revolutionary packaging format: squeeze bottles designed for different use cases (Sizzle for cooking, Drizzle for finishing). The brand went viral on TikTok via unboxing content and food creator seeding, generating $5M in DTC sales at launch before expanding into Whole Foods and Target.
