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See all ads on AdLibrary →Floral Street launched in 2017 by global beauty entrepreneur Michelle Feeney, making it the first fine-fragrance brand to eliminate plastic entirely from packaging. All scents are vegan and cruelty-free, crafted by master perfumer Jérôme Epinette using traceable ingredients, and housed in pioneering pulp cartons made with a 180-year-old Lake District paper mill. Also searched as Floral.