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See all ads on AdLibrary →Fila is a Biella-founded Italian sportswear brand established in 1911. Acquired by South Korean company Fila Holdings in 2007, the brand executed a globally successful heritage revival in the 2010s by re-releasing archive silhouettes (Disruptor, Ray) and partnering with celebrities including Kendall Jenner. The brand's 90s nostalgia positioning drove a DTC e-commerce surge that repositioned it as a lifestyle streetwear label. Also searched as Fila.
