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See all ads on AdLibrary →Ferrero is an Alba-based Italian confectionery group founded by Pietro Ferrero in 1946. Home to Nutella, Ferrero Rocher, Kinder, and Tic Tac, the group has built significant DTC revenue through personalised gifting programmes (Nutella personalised jars) and seasonal premium gift boxes sold direct through ferrero.com and brand-specific DTC channels. Also searched as Ferrero.