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See all ads on AdLibrary →Etro is a Milanese luxury fashion and lifestyle brand founded in 1968 by Gimmo Etro, initially as a textile business before expanding into ready-to-wear, accessories, and home collections. Internationally known for its Persian paisley print signature, the brand was majority-acquired by L Catterton private equity in 2021 with Marco De Vincenzo appointed as creative director, signalling a repositioning towards a younger luxury consumer. Etro distributes through mono-brand stores, DTC e-commerce, and selective wholesale.