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See all ads on AdLibrary →Erigo is Indonesia's largest homegrown streetwear brand, founded in 2011 by Muhammad Sadad in Depok, West Java. Originally operating as Selected & Co., the brand rebranded to Erigo in 2013 and grew into a major DTC e-commerce fashion force. In 2021 Erigo debuted at New York Fashion Week as part of the Shopee x Indonesia delegation, marking a milestone for Indonesian fashion on the global stage.
