Discover Covergirl DTC (Coty)'s top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →CoverGirl is an American mass-market makeup brand founded in 1961 and owned by Coty Inc. since 2016. One of the most recognized beauty brands globally, it has undergone a significant brand transformation under Coty with expanded shade ranges, cruelty-free formulations, and an inclusivity-first 'I Am What I Make Up' campaign platform. Also searched as Covergirl.
