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About Comme des Garçons

Comme des Garçons is a Tokyo-based avant-garde fashion brand founded in 1969 by Rei Kawakubo. The brand operates globally through Dover Street Market concept stores — its own experiential DTC retail format — and selective wholesale. CdG deliberately minimises paid advertising, building brand authority through critical fashion press, museum exhibitions, and conceptual fragrance campaigns. Also searched as Comme.