Seafood brands in this category sell fresh and preserved fish, often alongside meat, direct to households. Licious, FreshToHome, TenderCuts, Zappfresh and Meatigo serve urban India through apps, while Poiscaille in France runs a small-boat subscription and Phare d'Eckmühl sells traditional Breton canned seafood. Their ads show how brands solve the biggest objection in the category, freshness, and how delivery speed, traceability and heritage turn a perishable product into a repeat order.
FreshToHome is an Indian food and beverage brand delivering fresh fish, meat, and seafood direct to consumers through its app and website. It emphasizes quality and freshness with cold-chain delivery, and advertises across Meta placements.
Licious is a Bengaluru-based fresh meat and seafood DTC brand founded in 2015 by Abhay Hanjura and Vivek Gupta. India's first D2C unicorn in the food segment, it delivers fresh, preservative-free meat and seafood with cold-chain guarantees and a growing range of marinated ready-to-cook products.
Meatigo is an Indian food and beverage brand delivering fresh meat, seafood, and poultry direct to consumers online. It emphasizes quality sourcing and hygienic processing, and advertises across Meta placements.
Phare d'Eckmühl is a French food and beverage brand selling canned fish and seafood products, associated with Brittany's traditional cannery heritage. It positions itself within the specialty and artisanal seafood category, sold through retail and online channels. The brand advertises across Meta placements targeting gourmet food shoppers.
Poiscaille was founded in Paris in 2015 to connect French households directly with small-boat coastal fishermen. Customers pick from 50+ daily catch combinations and collect from 1,800+ relay points, receiving fish within 72 hours of landing — versus 8–10 days in supermarkets. The brand has grown to 28,000+ subscribers.
TenderCuts is an Indian food and beverage brand delivering fresh meat, seafood, and poultry direct to consumers through its app and website. It emphasizes hygienic processing and quality sourcing, and advertises across Meta placements.
Zappfresh is an Indian food and beverage brand delivering fresh meat, seafood, and poultry direct to consumers through its app and website. It emphasizes quality sourcing and hygienic processing, and advertises across Meta placements.
Freshness is the promise, so ads work to make it visible and credible. Indian delivery brands such as Licious, FreshToHome, TenderCuts, Zappfresh and Meatigo emphasize cold-chain delivery, hygienic processing, no preservatives and fast arrival. Creative shows cut, cleaned, packed products and kitchen scenes, with offers tied to app downloads and first orders. Traceability sets European brands apart. Poiscaille connects French households with small-boat fishermen and daily catches, so its story is about the people and the sea. Phare d'Eckmühl sells the opposite end of the category, premium Breton tins, with heritage and craft as the hook. Formats include recipe videos, delivery-speed explainers and app promotions. Because buyers worry about quality, reviews and ratings often appear. Meat and fish often share campaigns, so seafood ads can sit inside broader fresh-food messaging. Regional recipes and festival periods are used to time creative to what households cook.
Check how each brand proves freshness. Photography, delivery timing, sourcing stories and packaging all play a role. Compare which proof devices appear first in the ad. Separate models. App-based delivery, subscription pickup and shelf-stable tins call for very different offers. Licious and FreshToHome push convenience and order frequency, Poiscaille pushes membership and provenance, and Phare d'Eckmühl pushes gifting and pantry quality. Track the local angle. Ads in India often use regional dishes and festival cooking, while French brands use coastal places and fishing communities. Filter by country to see the pattern. Finally, look at the first-order offer and the call to action. App install, subscription, or product page? This shows how each brand acquires customers in a category where repeat orders matter most.
They stress freshness through cold-chain delivery, hygienic processing and sourcing stories, with appetizing product and cooking visuals. Indian apps like Licious and FreshToHome push speed and first-order offers. Filter by date, country and format in AdLibrary to see which creative has stayed in rotation, then save the strongest examples to compare hooks, proof and offers.
Licious, FreshToHome, TenderCuts, Zappfresh, Poiscaille, Phare d'Eckmühl and Meatigo are included. Open any brand page to see its ads, then compare hooks, formats and offers side by side to see how each brand positions itself against the others in the category.
Through traceability, quality claims, ratings and transparent sourcing. Poiscaille highlights small-boat fishermen, while delivery apps emphasize cold-chain and hygiene. Reviewing their ads shows which proof points appear most often. Filter by date, country and format in AdLibrary to see which creative has stayed in rotation, then save the strongest examples to compare hooks, proof and offers.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →