Heels range from everyday fashion pairs to luxury statement shoes. The brands here include Arezzo, Schutz, Sergio Rossi, Zanotti (Giuseppe Zanotti), Juno Vietnam and Christy Ng. They span Brazilian fashion leaders, Italian luxury houses, an affordable Vietnamese brand and a Malaysian designer label. Heels are an emotional, occasion-driven purchase, so the ads sell confidence, glamour and fit. Studying them shows how price tier shapes creative, and how brands communicate comfort and craft in a product known for neither.
Arezzo is Brazil's largest women's footwear and accessories brand, founded in 1972 in Belo Horizonte. The brand anchors the Arezzo&Co multi-brand fashion group, which includes Schutz, Anacapri, and several other brands. With over 3,000 points of sale and a robust DTC e-commerce platform, Arezzo is a dominant force in Brazilian fashion retail.
Christy Ng is Malaysia's leading DTC designer footwear brand, founded in 2009 by designer Christy Ng. Known for customisable handcrafted shoes and handbags, the brand sells through its own website and retail outlets across Malaysia, with a strong social media-driven marketing approach. Also searched as Christy.
Juno (juno.vn) is Vietnam's leading homegrown affordable fashion footwear and accessories brand, founded in 2008 in Ho Chi Minh City. The brand competes directly with international brands like Charles & Keith and Aldo by offering trend-led shoes, bags, and accessories at accessible Vietnamese prices through its own retail stores and DTC website. Also searched as Juno.
Loriblu is a Fermo-based luxury women's footwear brand producing highly embellished heels and shoes for special occasions. Known for intricate Swarovski crystal work and artisan Italian craftsmanship, the brand has developed a passionate following among luxury event-dressing consumers worldwide.
Luis Onofre is a Portuguese luxury women's footwear designer from Oliveira de Azeméis, building on a shoemaking family legacy dating to 1933. The designer's own label, established in 1993, is known for inventive seasonal collections handmade in Portugal and worn by Michelle Obama, Princess Letizia, and global fashion figures. Also searched as Luis.
Margaux is a DTC women's footwear brand selling made-to-order flats, loafers, and heels crafted in Spain. It sells direct-to-consumer through its own website, positioning on customizable fit and quality leather construction. The brand advertises across Meta placements.
Pollini is an Italian luxury footwear and leather goods brand founded in 1953 in Sant'Arcangelo di Romagna by Remo Pollini. Known for sophisticated women's shoes and leather accessories, the brand combines Emilia-Romagna craftsmanship with a heritage-revival DTC strategy targeting international luxury buyers.
Sarah Flint is a DTC women's footwear brand selling handcrafted leather shoes including flats, heels, and sandals. It sells primarily through its own website, positioning on comfort engineering combined with classic design. The brand advertises across Meta placements.
Schutz is a fashion-forward Brazilian footwear brand under Arezzo&Co, founded in 1994. Known for distinctive heels, boots, and fashion-statement shoes, Schutz successfully expanded into the US market with flagship stores in New York and Los Angeles, a direct e-commerce site, and Nordstrom wholesale distribution.
Sergio Rossi is an Italian luxury footwear brand founded in Cesena in 1951, celebrated for its handcrafted stilettos and women's shoes. Owned by Mayhoola for Investments since 2015, the brand blends heritage artisanship with contemporary elegance, distributing through its own boutiques and DTC e-commerce globally. Also searched as Sergio.
Giuseppe Zanotti is a luxury footwear brand founded in 1994 by designer Giuseppe Zanotti in San Mauro Pascoli, the heart of Italy's shoe-making district in Emilia-Romagna. Known for ornate jewelled heels, crystal-embellished sandals, and limited-edition sneakers, the brand serves a global clientele through its DTC e-commerce, flagship stores in fashion capitals, and selective luxury wholesale. Celebrity red-carpet endorsements are a core marketing pillar. Also searched as Zanotti.
Heels advertising splits cleanly by price tier. Luxury names such as Sergio Rossi and Zanotti sell craftsmanship, heritage and status, with polished campaign imagery and minimal copy. Arezzo, Schutz and Juno Vietnam sell trend and accessibility, with frequent new arrivals, seasonal collections and creator styling. Christy Ng adds a customization and handcrafted angle for women who want something personal. Creative leans on close-ups of the shoe, walking shots, outfit styling and occasion content for weddings, parties and work. Comfort is a key objection, so some brands address it directly with details on cushioning, heel height and fit. Offers include seasonal sales, new-collection launches, free shipping and limited editions. Gifting and event moments, such as holidays and wedding seasons, drive some of the strongest peaks. Social proof from customer photos and influencers reinforces fit and style.
Compare by tier. Luxury creative uses aspiration and restraint, while accessible brands use variety, trend and price. See how each speaks to its buyer. Check how comfort and fit are handled. Heel height, width, materials and size guides show up in copy and landing pages. The phrasing reveals how brands tackle the biggest barrier to buying heels online. Track occasion messaging. Work, evening, wedding and party each need different shoes and visuals. See which occasions get the most attention and which are underserved. Finally, study regional style. Brazilian, Italian, Vietnamese and Malaysian brands in this set use different cultural cues. If you sell in several markets, those cues show how to adjust imagery, tone and offers. Review long-running ads first, as they usually reflect proven angles.
The group includes Arezzo, Schutz, Sergio Rossi, Zanotti (Giuseppe Zanotti), Juno Vietnam and Christy Ng, spanning luxury, trend-led and customizable women's footwear. Look at how long each ad has been live, since longevity is a useful signal that a hook or offer holds up.
Luxury names like Sergio Rossi and Zanotti use polished campaign imagery, craftsmanship and status cues. Copy is usually minimal and the shoe itself is the focus. Compare the first line of copy, the opening visual and the call to action across brands to see where their approaches split.
Some highlight cushioning, heel height and fit details, while others rely on reviews and customer photos. Comfort is the main objection online. Save the strongest examples to a swipe file so you can review hooks, formats and offers side by side before briefing creative.
Search each brand in AdLibrary, then group ads by price tier, occasion and offer to see how competitors position their shoes. Check the landing page behind each ad too, because the promise in the creative should match what the page delivers.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
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