Occasion dressers are women looking for the right outfit for a wedding, party, race day or night out. Some buy new, some rent, and budgets run from accessible going-out styles to couture. This directory includes Rent the Runway, Shona Joy, Oh Polly, House of CB, Natan and Loriblu. Their ads show how a purchase tied to a specific moment is marketed: with imagery that helps the viewer picture the event, fit-focused product shots and urgency around dates. Studying them reveals how to speak to both young going-out shoppers and affluent formalwear buyers.
A wedding, party or special date starts the search and sets the deadline.
They want to feel confident and see how a dress looks on real bodies.
Buyers span young shoppers on social to affluent couture clients.
Some prefer designer outfits for events without buying.
Younger buyers find going-out brands through Instagram and TikTok styling content.
Alice McCall is an Australian fashion label selling women's ready-to-wear clothing known for feminine, whimsical prints and eveningwear. Founded by designer Alice McCall, it sells direct-to-consumer online and through retail stockists within the contemporary womenswear category.
Arnhem is an Australian fashion label selling women's ready-to-wear clothing known for bold prints and vintage-inspired silhouettes. It sells direct-to-consumer online and through boutique retailers, positioning itself within the contemporary womenswear fashion category.
House of CB is a UK-based fashion brand known for figure-hugging occasionwear and eveningwear sold direct-to-consumer online and through its own retail stores. The brand advertises across Meta placements to drive ecommerce and retail sales.
Loriblu is a Fermo-based luxury women's footwear brand producing highly embellished heels and shoes for special occasions. Known for intricate Swarovski crystal work and artisan Italian craftsmanship, the brand has developed a passionate following among luxury event-dressing consumers worldwide.
Luis Onofre is a Portuguese luxury women's footwear designer from Oliveira de Azeméis, building on a shoemaking family legacy dating to 1933. The designer's own label, established in 1993, is known for inventive seasonal collections handmade in Portugal and worn by Michelle Obama, Princess Letizia, and global fashion figures. Also searched as Luis.
Natan is a Brussels-based haute couture and ready-to-wear house founded in 1983 by Edouard Vermeulen. Famous for dressing Queen Mathilde of Belgium and other European royal families, Natan operates from its historic atelier on Avenue Louise, selling DTC via boutiques and its website, with a Le Bon Marché Paris concession opened in 2024.
Oh Polly is a UK-based fashion brand known for going-out dresses, occasionwear, and swimwear sold direct-to-consumer online, with a strong presence on social media. The brand advertises across Meta placements to drive ecommerce sales.
Rent the Runway was founded in New York in November 2009 by Jennifer Hyman and Jennifer Fleiss, pioneering the designer fashion rental market. The company went public in 2021 (NASDAQ: RENT) and completed a debt recapitalization in October 2025, reporting 20% YoY subscriber growth. Also searched as Rent.
SIR. Statement is the eveningwear and statement pieces line from Australian fashion label SIR the Label, selling women's occasion clothing. It sells direct-to-consumer online and through retail stockists within the contemporary occasionwear category.
Shona Joy is an Australian fashion label specializing in women's occasionwear and evening dresses, known for structured silhouettes and vibrant prints. Founded by designer Shona Joy Hopkins, it sells direct-to-consumer online and through retail stockists within the contemporary occasionwear category.
Significant Other is an Australian fashion label selling women's ready-to-wear clothing with a relaxed, feminine aesthetic. It sells direct-to-consumer online and through retail stockists within the contemporary womenswear category.
Tiger Mist is an Australian fashion brand selling on-trend women's clothing, including dresses and occasionwear, direct-to-consumer online. The brand advertises across Meta placements to drive ecommerce sales.
Occasionwear advertising sells a moment. Oh Polly and House of CB target young women with going-out dresses, figure-hugging silhouettes and social-first content such as try-ons, styling clips and creator outfits. Shona Joy focuses on occasion and evening dresses with a polished, event-ready look. Natan and Loriblu operate at the luxury end, with couture and embellished heels aimed at affluent buyers for special occasions. Rent the Runway offers a different proposition: wear designer clothes for work and events without owning them. Creative leans on motion, because movement shows how a dress drapes. Expect try-on videos, event scenes, user-generated looks and close-ups of fabric and detail. Occasion cues, such as weddings or nights out, are often explicit in copy. Offers vary by brand. Fast-fashion style labels highlight new drops and event-ready collections, while rental services highlight access and variety. Luxury names focus on craft and exclusivity instead of promotions. When researching, note the occasion named, the body and fit cues shown, and how each brand builds urgency. Also compare organic-looking creator content with studio campaigns to understand where each brand invests.
The event creates the deadline, so ads that connect to a specific occasion convert attention into action. Show the dress in context: a wedding guest look, a night out, an evening event. Help the viewer imagine the day. Fit and confidence are the main objections. Real-body try-ons, size guidance and clear delivery times reduce the risk of buying something that arrives too late or does not work. Rental brands can add flexibility by reducing commitment. Tone depends on segment. Young buyers respond to energetic, social-native content. Affluent buyers respond to craftsmanship, detail and a sense of occasion. Do not use the same creative for both. Mistakes to avoid: showing only studio shots with no movement, ignoring size diversity, and failing to mention delivery windows. Use seasonal planning, since wedding season, holidays and race days drive demand. Compare how Oh Polly, Shona Joy and Natan each address a different mood and budget under the same occasion theme.
Rent the Runway, Shona Joy, Oh Polly, House of CB, Natan and Loriblu are in this group. They cover rental, occasion and evening dresses, going-out styles, couture and embellished heels. Each brand takes a different angle, so comparing their creative side by side shows which hooks, offers and formats fit each part of this audience.
Brands like Oh Polly and House of CB use social-first content, try-ons and creator styling. Motion shows how the dress fits and moves, and new drops keep the feed fresh. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Rent the Runway promotes access to designer clothing for work and events without buying. Its ads tend to emphasize variety and the convenience of renting for occasions. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Search any of these brands in AdLibrary to review their Facebook, Instagram and TikTok ads, then compare creative formats, occasions and offers. Filter by platform and sort by how long an ad has been running, since long-running ads often point to hooks and offers a brand keeps funding. Save the best examples to a swipe file for reference.
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