Dress shirts are a workwear staple where fit, fabric and care matter more than fashion trends. The brands here include Mizzen+Main, UNTUCKit, Arturo Calle, Eton Shirts, Ministry of Supply and Charles Tyrwhitt. They range from performance and wrinkle-resistant designs to classic British formalwear and Colombian business staples. Their ads speak to men who dread ironing, struggle with fit or want one shirt that works from the office to dinner. Studying them shows how a familiar product gets a distinct reason to buy.
Founded by Arturo Calle himself in Bogotá in 1970, this eponymous brand became Colombia's leading menswear destination. Known for precision tailoring, formal suits, and dress shirts, the brand operates a nationwide DTC store network alongside e-commerce, catering to Colombian men from first suit to daily wardrobe. Also searched as Arturo.
Charles Tyrwhitt is a British menswear brand founded in 1986, specializing in dress shirts, suits, and formalwear sold through catalog, retail stores, and e-commerce. The brand built its reputation on Jermyn Street shirt-making heritage translated into accessible pricing. It advertises across Meta placements to promote its menswear collections.
Eton is a Swedish premium shirt brand founded in 1928 in Gånghester by Annie and David Pettersson. The brand produces exceptionally crafted dress and casual shirts using premium fabrics, sold through its own DTC webstore, flagship stores in major cities, and luxury department stores globally. Their shirts are known for precise construction and fabric quality. Also searched as Eton.
Hockerty is an online made-to-measure menswear brand offering custom suits, shirts, and coats built from customer measurements submitted digitally. The brand operates as a direct-to-consumer e-commerce business serving international markets. It advertises across Meta placements to promote its custom tailoring service.
Insider Store, founded in 2016 in São Paulo, is a Brazilian digitally native startup that develops and sells functional anti-odor, antibacterial, and moisture-managing clothing exclusively through its own e-commerce channel. Using proprietary INTECH fabric technology, the brand targets the everyday professional shirt market with performance-apparel functionality. Also searched as Insider.
Ministry of Supply is a performance workwear brand that applies technical, athletic-inspired fabrics to office and business apparel such as dress shirts, suits, and blazers. Founded by MIT engineers, it markets wrinkle-resistant, moisture-wicking clothing for professional settings. It sells primarily direct-to-consumer online and through a small number of retail stores.
Mizzen+Main is a Dallas-based DTC brand that created the performance dress shirt category — moisture-wicking, stretch fabrics in dress-shirt cuts. Their podcast-sponsorship acquisition model and Aaron Rodgers partnership defined a new approach to menswear marketing.
Oliver Wicks is a menswear brand specializing in custom and made-to-measure suits, shirts, and tailored clothing sold direct-to-consumer online. The brand emphasizes personalized tailoring delivered through an online ordering process. It advertises across Meta placements to promote its custom clothing service.
Spier & Mackay is a Canadian menswear brand specializing in suits, dress shirts, and tailored clothing sold primarily through direct-to-consumer e-commerce with select showroom locations. The brand emphasizes classic tailoring at accessible price points. It advertises across Meta placements to reach menswear shoppers.
State and Liberty is a menswear brand specializing in athletic-fit dress shirts, suits, and performance fabrics designed for muscular and athletic body types. It sells primarily direct-to-consumer through its website and advertises across Meta placements. The brand positions itself as an alternative to traditional dress shirts that don't fit athletic builds.
UNTUCKit is a New York DTC brand that created the untucked dress shirt category — shirts hemmed specifically to wear untucked. Their podcast and radio advertising strategy defined early efficient DTC acquisition before Facebook became the default channel.
Dress shirt advertising is built on a single problem solved. Mizzen+Main and Ministry of Supply sell comfort and performance fabric: stretch, breathability and wrinkle resistance for people who sit, commute and travel in a shirt. UNTUCKit owns a specific format claim, the shirt designed to be worn untucked, which gives it a memorable hook. Eton emphasizes construction and fabric quality, while Charles Tyrwhitt leans on classic British tailoring and accessible value. Arturo Calle serves Colombian men with formal and business staples tied to a local heritage brand. Creative favors on-body shots, fabric close-ups, a day-in-the-life scene and simple demonstrations of fit and movement. Offers often feature multi-shirt bundles, free shipping thresholds and easy-return language that lowers the fear of buying clothing online. Social proof from reviews and repeat customers carries weight here.
Start with the core claim. Is it performance, fit, quality, value or heritage? Group the brands by that claim and see which are competing head-on. Next, check how fit is addressed. Sizing confusion is the biggest barrier in shirts, so note how brands show length, sleeve and cut options in ads and on landing pages. Look at the offer pattern too. Bundles, buy-more-save-more structures and return guarantees do a lot of work in this category. Also review the model and setting. Office, travel, weekend and event scenes tell you which occasion each brand wants to own. If one occasion is crowded, a quieter one, such as travel or hybrid work, may leave room for sharper creative. Long-running ads are the safest guide to what is working.
The group includes Mizzen+Main, UNTUCKit, Arturo Calle, Eton Shirts, Ministry of Supply and Charles Tyrwhitt, covering performance, untucked, premium and classic formal shirts. Look at how long each ad has been live, since longevity is a useful signal that a hook or offer holds up.
They focus on a clear problem: comfort, fit, wrinkles or quality. Creative uses on-body shots, fabric details, bundles and return policies to reduce hesitation. Compare the first line of copy, the opening visual and the call to action across brands to see where their approaches split.
UNTUCKit builds its message around one format idea, the shirt made to be worn untucked. Comparing its ads with Mizzen+Main or Charles Tyrwhitt shows how a single claim can differentiate a standard product. Save the strongest examples to a swipe file so you can review hooks, formats and offers side by side before briefing creative.
Search brand names in AdLibrary, review active creative and save ads by claim type, offer and format to compare approaches side by side. Check the landing page behind each ad too, because the promise in the creative should match what the page delivers.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →