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By Charlotte

By Charlotte TikTok Ads

bycharlotte.com.au

Also known by: bycharlotte.com.au

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About By Charlotte

By Charlotte is a Sydney-based fine jewellery brand founded in 2012 by Charlotte Blakeney, a former makeup artist. The brand focuses on meaningful, intention-set gold pieces with spiritual and wellness themes. A pivotal moment came when Rosie Huntington-Whiteley wore the Lotus Necklace on Harper's Bazaar, propelling the brand to global recognition. By Charlotte operates as a pure DTC e-commerce brand.