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See all ads on AdLibrary →Bulletproof was founded in 2013 by Dave Asprey, the self-described 'father of biohacking.' The brand is best known for Bulletproof Coffee — a blend of low-toxin coffee, grass-fed butter, and Brain Octane MCT oil — alongside a broad supplement line. Asprey's personal brand and 'Bulletproof Diet' book drove massive organic reach before the company pursued DTC and retail scale.
