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See all ads on AdLibrary →Brita is a water filtration brand offering filtered water pitchers, faucet filters, and filter cartridges sold widely through grocery, mass retail, and online channels. Originally a German company founded in 1966, Brita's US operations are part of Clorox and it holds a leading position in the household water-filtration category. Brita advertises across Meta placements as part of its consumer marketing.