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See all ads on AdLibrary →Boy Smells is an LA-based gender-fluid candle and fragrance brand founded in 2015 by Matthew Herman and David Kien. Its pink branding, LGBTQ+ identity, and wit-laced scent names (Cameo, Cindersnow, Tantrum) built a cult following that translated into a $15M Series B and Sephora retail distribution. Also searched as Boy.