Discover BH Cosmetics DTC's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →BH Cosmetics is a Los Angeles-founded DTC cosmetics brand launched in 2009, specializing in highly pigmented eyeshadow palettes and affordable vegan makeup. The brand pioneered influencer affiliate marketing in beauty, building scale via YouTube tutorial creators and Instagram discount-code partnerships before expanding to Ulta Beauty retail.
