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See all ads on AdLibrary →Bershka is a Spanish youth fashion brand founded in 1998, part of the Inditex group and based in Tordera, Catalonia. The fastest-moving Inditex digital brand, Bershka targets Gen Z buyers globally through TikTok-native content, micro-trend drops, and a DTC e-commerce channel with an aggressive social-commerce strategy. The brand is known for its rapid trend interpretation, Gen Z cultural fluency, and a digital-first creative approach that led Inditex's transition to TikTok-native marketing.
