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See all ads on AdLibrary →Bells of Steel is a Calgary, Alberta-based home gym equipment company founded in 2010 by Kaevon Khoozani, who started selling competition kettlebells from the trunk of a $500 Ford Festiva. By eliminating distributors and selling DTC, the brand delivers commercial-grade racks, cable machines, and barbells at significantly lower prices than premium competitors like Rogue. Also searched as Bells.
