Danish fashion house offering playful, print-heavy, and structured designs for the modern, fashion-forward woman.
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See all ads on AdLibrary →Baum und Pferdgarten is a Danish fashion label founded in 1999 by Helle Hestehave and Rikke Baumgarten, known for bold prints and feminine silhouettes in womenswear. It is sold through its own stores, department stores, and multi-brand fashion retailers internationally.
Baum und Pferdgarten markets itself as a Copenhagen-style fashion house with a distinctive print identity. Campaign creative leans on bold graphic patterns, feminine silhouettes and editorial photography, positioning the label for women who want expressive pieces rather than basics. Ads usually send traffic to collection pages and seasonal drops. Explore their ad creative at AdLibrary.
On Facebook and Instagram, the brand can show lookbook-style carousels, runway or campaign imagery and short video that highlights movement in its dresses and prints. Retargeting product ads suit a label sold through its own store and many retailers, helping steer shoppers back to the brand's online shop for full-price items. Reviewing which prints and silhouettes appear most often shows which pieces anchor each season and how the brand organizes its collections.
Copy themes: (1) playful, bold prints as a signature; (2) feminine, structured silhouettes for work and occasion; (3) Danish design heritage since 1999; (4) seasonal collections and new arrivals; (5) styling ideas for day-to-night wear. Tone is stylish and understated, with short captions that let imagery lead. Compare editorial imagery with simple product shots to see how the label mixes brand building with direct sales across placements.
For contemporary fashion, Google Shopping and brand search catch shoppers who already know the label, while wholesale partners amplify reach. The lesson from Baum und Pferdgarten is that a recognizable print language can act as the ad hook, making every creative feel like the brand even without heavy copy. Fashion marketers can borrow the approach: let one recognizable design signature carry the creative, and keep copy light and specific.
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