Discover AYBL's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Young gym-going women buying affordable, influencer-endorsed activewear.
B2C · Mostly women · Ages 18-24, 25-34 · Mid-market · 51-200 employees · Small business
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See all ads on AdLibrary →AYBL is a UK women's activewear brand founded in 2018 by brothers Reiss and Kristian Edgerton in Bromsgrove. Backed by Gymshark co-founder Lewis Morgan (£50m valuation, significant investment in 2021), AYBL ships 400,000+ orders annually to 160 countries, running a pure DTC model built on influencer community strategy.
