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See all ads on AdLibrary →ASOS (As Seen On Screen) is a British online fashion and beauty retailer founded in 2000 in London, operating exclusively online without any physical retail presence. ASOS offers over 100,000 products from its own-label brands (ASOS Design, Collusion, Reclaimed Vintage) and hundreds of third-party brands, targeting 20-something fashion consumers globally. The business pioneered many DTC fashion conventions — free returns, next-day delivery, size-inclusive ranges — and is one of the UK's most significant fashion exporters by e-commerce revenue.
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