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Millennial homeowners who want modern furniture priced below traditional retail.
B2C · Ages 25-34, 35-44 · Mid-market · 201-1000 employees · Mid-market
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See all ads on AdLibrary →Article is a Vancouver-based online-only furniture brand founded in 2013 by Aamir Baig, Andy Prochazka, Sam Prochazka, and Fraser Hall. Originally named Bryght, the brand rebranded to Article in 2015 after a US trademark dispute. By cutting showrooms and selling direct, Article prices 30% below comparable retail — a model that drove 12,556% revenue growth in five years and multiple years atop Canada's fastest-growing company rankings.
