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See all ads on AdLibrary →Ami Colé was a New York-based clean beauty brand founded in 2021 by Diarrha N'Diaye-Mbaye, designed specifically for melanin-rich skin. Distributed through Sephora and backed by investors including Greycroft, G9 Ventures, and L'Oréal, the brand raised over $3 million and became a celebrated example of culturally specific inclusive beauty. Ami Colé earned fans including Kelly Rowland and Mindy Kaling. Despite strong brand equity and critical acclaim, the brand announced closure in July 2025, citing unsustainable market conditions, rising tariffs, DEI funding rollbacks, and economic pressures on indie beauty brands. Founder N'Diaye-Mbaye subsequently joined Skims as EVP of Beauty and Fragrance. Also searched as Ami.
