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See all ads on AdLibrary →Almave is the world's first super-premium distilled non-alcoholic blue agave spirit, launched October 2023 by seven-time Formula One champion Lewis Hamilton and Casa Lumbre co-founder and master distiller Iván Saldaña. The product is made from 100% blue Weber agave grown in the same region as tequila, processed identically except that fermentation — the step that creates alcohol — is skipped. Almave launched with two expressions: Ámbar (for sipping, $39.99/700ml) and Blanco (for mixing, $35.99/700ml). In 2025, Casa Lumbre and Hamilton expanded the line with Almave Humo, a non-alcoholic mezcal alternative. The brand sits at the intersection of the global sober-curious movement and Hamilton's personal wellness-focused lifestyle, giving it credibility both in the premium spirits channel and among health-conscious consumers. Casa Lumbre, which also produces Mijenta tequila and Montelobos mezcal, provides world-class production infrastructure.
