Discover Allplants's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Plant-based and flexitarian professionals wanting convenient prepared meals.
B2C · Ages 25-34, 35-44 · Premium · 51-200 employees · Mid-market
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See all ads on AdLibrary →Allplants was co-founded in 2016 by brothers Jonathan and Alex Petrides in London. The brand delivered chef-prepared plant-based frozen ready meals on DTC subscription with a mission-led sustainability story. Despite strong early growth and significant VC funding, Allplants entered administration in late 2024 and was acquired in February 2025 by Ella Mills (Deliciously Ella founder), who plans a new brand direction.
