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See all ads on AdLibrary →Air Up is a Munich-founded food-tech startup established in 2019 by Lena Jüngst and four co-founders. Their patented hydration bottle uses retronasal olfaction (scent pods) to make plain water taste flavored with zero calories or additives. One of Germany's fastest-growing DTC brands, Air Up also distributes through Lidl and Amazon across Europe. Also searched as Air.