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See all ads on AdLibrary →About You is a Hamburg-based personalized fashion marketplace founded in 2014 by Tarek Müller, Sebastian Betz, and Hannes Wiese on Otto Group infrastructure. Scaling to €2B+ GMV, the platform uses deep personalization algorithms and influencer co-created storefronts to serve fashion-forward European consumers, with a strong TikTok and Instagram native strategy. Also searched as About.
