Discover About-Face's top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →About-Face is a gender-fluid color cosmetics brand founded by Halsey in 2021. Known for bold editorial aesthetics and an inclusive, non-conformist creative philosophy, the brand launched DTC-first before expanding to Ulta Beauty, targeting Gen Z consumers who reject traditional beauty gender norms.
