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Cyclists and moto riders who want performance eyewear and protection.
B2C · Mostly men · Ages 18-24, 25-34, 35-44 · Mid-market · 51-200 employees · Small business
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See all ads on AdLibrary →100% is a sports eyewear and protective gear brand known for sunglasses and goggles used in cycling, motocross, and other action sports. The brand emphasizes performance-oriented design for athletes. It sells through specialty sporting goods retailers and its own e-commerce site.