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ForePlay

The Complete Winning Ad Workflow

Starts at $49/month (annual) or $59/month (monthly) for a single user, scaling up to $389-$459/month for agencies with up to 10 users. Enterprise custom pricing available.creative spy
Best for: Creative strategists, agencies, and performance marketing teams who need a centralized system to save, organize, and brief ad creative inspiration across platforms.

✓ Strengths

  • •Massive ad discovery database with 100M+ ads across Facebook, TikTok, LinkedIn, and Instagram, searchable via AI-powered natural language search
  • •Spyder feature provides automated 24/7 competitor ad tracking with enriched metadata, historical timelines, and hook extraction from Meta Ad Library
  • •Highly-rated Chrome extension (4.8/5 stars, 30,000+ users) enables one-click ad saving from Meta, TikTok, and LinkedIn ad libraries
  • •Comprehensive brief-building workflow with storyboard creation, script writing, and brand profile management to streamline creative production
  • •Strong team collaboration features including shareable boards via public links, Notion embeds, and real-time commenting without requiring an account
  • •Captures full ad context including landing page screenshots (desktop and mobile), ad copy, metadata, and creative formats like carousels and DCO ads

✗ Weaknesses

  • •No ad performance scoring or analytics — it is a research and organization tool, not a performance analysis platform
  • •Chrome extension can be glitchy with occasional lag issues when saving ads, particularly from Instagram
  • •Search functionality can be imprecise without specific keywords, and basic filters may not be sufficient for pinpointing market opportunities
  • •No support for Google Search ads, limiting coverage for SEM-focused teams

Supported Platforms

FacebookInstagramTikTokLinkedIn

Key Features

✓Swipe File allows saving and organizing ads permanently from Facebook, TikTok, LinkedIn, and Instagram with custom tagging, filtering, and automated transcription
✓Spyder tracks every ad competitors launch on Meta platforms in real-time, bundling simultaneously-launched ads to identify creative tests and extract top-performing hooks
✓Discovery provides AI-powered search across 100M+ ads with filtering by niche, format, platform, and time running to quickly identify winning campaigns
✓Lens enables creative test analysis by building and sharing visual performance reports that compare winning themes across ad variations
✓Briefs offers a modular brief builder with storyboard and script creation, brand profile management, and production pipeline tools
✓Landing page archiving captures desktop and mobile screenshots of destination pages tied to competitor ads
✓Chrome extension saves ads in one click from Meta Ad Library, TikTok Creative Centre, TikTok Top Ads, and LinkedIn
✓Mobile app enables on-the-go ad saving and browsing of saved collections
✓API access provides enriched competitor advertising data in an agent-agnostic format for programmatic use

Pricing

Basic

$59/month ($49/month annual)

1 user, Swipe File, Discovery, Briefs, Spyder, Lens, 10,000 API credits

Workflow

$175/month ($149/month annual)

Up to 5 users, Spyder for 15 brands, Lens for 1 ad account

Agency

$459/month ($389/month annual)

Up to 10 users, Spyder for 50 brands, Lens for 10 ad accounts

Enterprise

Custom pricing

Unlimited users and product usage, priority support, early feature access

Visit ForePlay →

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Related Features

Save Ads to a Persistent, Searchable Personal Library

Filter Ad Search Results by Platform

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