ForePlay

The Complete Winning Ad Workflow

Starts at $49/month (annual) or $59/month (monthly) for a single user, scaling up to $389-$459/month for agencies with up to 10 users. Enterprise custom pricing available.creative spy

Best for: Creative strategists, agencies, and performance marketing teams who need a centralized system to save, organize, and brief ad creative inspiration across platforms.

✓ Strengths

•Massive ad discovery database with 100M+ ads across Facebook, TikTok, LinkedIn, and Instagram, searchable via AI-powered natural language search
•Spyder feature provides automated 24/7 competitor ad tracking with enriched metadata, historical timelines, and hook extraction from Meta Ad Library
•Highly-rated Chrome extension (4.8/5 stars, 30,000+ users) enables one-click ad saving from Meta, TikTok, and LinkedIn ad libraries
•Comprehensive brief-building workflow with storyboard creation, script writing, and brand profile management to streamline creative production
•Strong team collaboration features including shareable boards via public links, Notion embeds, and real-time commenting without requiring an account
•Captures full ad context including landing page screenshots (desktop and mobile), ad copy, metadata, and creative formats like carousels and DCO ads

✗ Weaknesses

•No ad performance scoring or analytics — it is a research and organization tool, not a performance analysis platform
•Chrome extension can be glitchy with occasional lag issues when saving ads, particularly from Instagram
•Search functionality can be imprecise without specific keywords, and basic filters may not be sufficient for pinpointing market opportunities
•No support for Google Search ads, limiting coverage for SEM-focused teams

Supported Platforms

FacebookInstagramTikTokLinkedIn

Key Features

✓Swipe File allows saving and organizing ads permanently from Facebook, TikTok, LinkedIn, and Instagram with custom tagging, filtering, and automated transcription

✓Spyder tracks every ad competitors launch on Meta platforms in real-time, bundling simultaneously-launched ads to identify creative tests and extract top-performing hooks

✓Discovery provides AI-powered search across 100M+ ads with filtering by niche, format, platform, and time running to quickly identify winning campaigns

✓Lens enables creative test analysis by building and sharing visual performance reports that compare winning themes across ad variations

✓Briefs offers a modular brief builder with storyboard and script creation, brand profile management, and production pipeline tools

✓Landing page archiving captures desktop and mobile screenshots of destination pages tied to competitor ads

✓Chrome extension saves ads in one click from Meta Ad Library, TikTok Creative Centre, TikTok Top Ads, and LinkedIn

✓Mobile app enables on-the-go ad saving and browsing of saved collections

✓API access provides enriched competitor advertising data in an agent-agnostic format for programmatic use

Pricing

Basic

$59/month ($49/month annual)

1 user, Swipe File, Discovery, Briefs, Spyder, Lens, 10,000 API credits

Workflow

$175/month ($149/month annual)

Up to 5 users, Spyder for 15 brands, Lens for 1 ad account

Agency

$459/month ($389/month annual)

Up to 10 users, Spyder for 50 brands, Lens for 10 ad accounts

Enterprise

Custom pricing

Unlimited users and product usage, priority support, early feature access

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