Visitors who have some prior exposure or relationship with your brand.
Warm traffic refers to people who have previously engaged with your brand through website visits, email opens, or content consumption.
Use retargeting to reach warm traffic with specific messaging.
Warm traffic consists of people who already know your brand — they've visited your website, engaged with your content, or are on your email list. They convert at significantly higher rates than cold traffic because the trust-building work is already done. Retargeting warm traffic is typically your most profitable advertising investment.
