Untouched World is Christchurch's 30-year sustainable merino luxury label — APEC and G8 summit gifting heritage, DTC web, and NZ tourism retail.
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See all ads on AdLibrary →Untouched World is a Christchurch-based sustainable merino luxury fashion brand founded by Peri Drysdale in 1994. Known for supplying official giftware for APEC and G8 summits, the brand operates DTC online and through NZ tourism retail locations, positioning merino knitwear as ethical luxury. Also searched as Untouched.
Untouched World's advertising leans heavily on heritage and provenance — the brand's APEC/G8 gifting credentials function as a quality signal few competitors can match. Creative combines New Zealand landscape imagery with luxury knitwear product shots. Browse Untouched World ads on AdLibrary to see luxury merino positioning in practice.
Meta campaigns target luxury fashion and sustainable lifestyle audiences, particularly in AU, NZ, and international tourist markets. Tourism-adjacent gifting is a key seasonal purchase moment for the brand.
Key copy themes: New Zealand merino provenance, 30-year sustainability leadership, APEC/G8 gifting heritage, and investment-grade knitwear designed to last decades rather than seasons.
Untouched World shows how institutional gifting credentials (serving heads of state) translate into consumer trust signals. The brand has sustained a premium price point for 30 years by consistently reinforcing origin story and quality heritage.
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