Handcrafted in Medellín since 1987, Touché combines elegant Colombian swimwear and lingerie design with ethical, WRAP-certified production for global DTC and retail distribution.
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See all ads on AdLibrary →Founded in Medellín in 1987, Touché is a Colombian swimwear and lingerie brand known for elegant, sensual, sophisticated designs. With WRAP-certified ethical production, an in-house workforce of 170+ (mostly women), and an ECO Garments sustainable line, the brand sells DTC through its website and physical stores while reaching international buyers through stockists.
Touché's advertising blends aspirational resort lifestyle imagery with the brand's ethical production story—a combination that resonates with globally conscious premium fashion buyers. Meta campaigns target women 25–45 who engage with swimwear, travel, and lingerie, with seasonal spikes for summer and Valentine's. View Touché's active ads on AdLibrary.
Instagram drives brand discovery through editorial resort photography and sensual lingerie content, while Facebook converts with direct-response campaigns targeting purchasers of premium swimwear. The ECO Garments line creates a sustainability story hook for Instagram audiences increasingly sensitive to brand ethics. The brand's 37+ year heritage provides credibility in a noisy swimwear market.
Primary copy themes: elegant Colombian craftsmanship, ethical WRAP-certified production, feminine sophistication, and the ECO sustainable line. Sensual imagery balanced with sophisticated tone differentiates from brasher swimwear competitors. Heritage (since 1987) anchors quality positioning.
Touché demonstrates how ethical production credentials (WRAP certification, women-led workforce) can be marketing assets rather than compliance footnotes. For swimwear and lingerie brands: pairing sensual aesthetic with transparent production values captures both the fashion buyer and the conscious consumer in a single creative approach.
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