Peru's leading leather brand since 1973, Renzo Costa delivers handcrafted bags, jackets, and accessories through 70+ stores and a modern DTC e-commerce platform.
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See all ads on AdLibrary →Founded in Lima in 1973 by Renzo Costa, this eponymous brand is Peru's most trusted leather goods maker. With over 70 retail stores across Peru and a VTEX-powered e-commerce platform, Renzo Costa sells handcrafted bags, jackets, shoes, belts, and accessories DTC, having successfully transitioned from a purely physical retail model to a strong omnichannel presence. Also searched as Renzo.
Renzo Costa anchors paid campaigns around Peruvian gifting occasions—Father's Day, Mother's Day, Christmas—where leather goods are culturally valued gifts. Meta and Google campaigns leverage the founder's personal brand and 50+ year heritage narrative. The VTEX digital transformation enabled sophisticated retargeting and cart-abandonment flows that previous physical-only operations couldn't support. Browse Renzo Costa's ads on AdLibrary.
On Instagram and Facebook, Renzo Costa showcases leather quality, craftsmanship, and Peruvian heritage. Father's Day and Christmas campaigns feature gifting bundles and personalization options. Retargeting sequences push specific leather categories—bags for women, belts and wallets for men—based on browsing behavior on the VTEX store.
Core copy themes: 50+ years of Peruvian leather expertise, genuine leather quality, craftsmanship narrative, and gifting occasion anchors. The founder's name provides inherent trust. Copy increasingly includes sustainability references as genuine leather's environmental footprint becomes a purchase consideration.
Renzo Costa's VTEX migration case study is a reference for Latin American retailers: moving a 50-year physical retail brand to DTC e-commerce without disrupting the heritage positioning requires platform infrastructure that supports the brand narrative. Their gifting-occasion calendar strategy maximizes LTV from a loyal existing customer base.
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