Torquay-co-founded boardsports giant now under Boardriders, running global DTC surf, skate, and snow marketing backed by professional athlete sponsorships.
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See all ads on AdLibrary →Quiksilver is a global boardsports brand co-founded in Torquay, Australia in 1969 by Alan Green and John Law. Now operating under Boardriders alongside Billabong and Roxy, Quiksilver runs a global DTC e-commerce and wholesale strategy spanning surf, skate, and snow apparel, backed by professional athlete sponsorships across disciplines.
Quiksilver's advertising spans the breadth of board sports — surf, skate, and snow — with athlete-led content driving authenticity across each discipline. Under Boardriders, DTC campaigns benefit from shared infrastructure with Billabong and Roxy, enabling coordinated seasonal campaigns and lookalike audience targeting across a large combined customer database. Browse their ad creative at Ad Library.
Instagram and Facebook serve as core channels for Quiksilver's global audience, with action sports content from surf, skate, and snow athletes driving engagement. Seasonal campaigns for boardshort season and ski season are geo-targeted by hemisphere. TikTok has become an increasingly relevant channel for reaching younger skate and snow audiences.
Copy themes reflect the multi-sport brand: 'built for the ocean', 'made for the mountain', 'born in the surf'. Heritage ('since 1969') appears in brand campaigns. Seasonal product launches (wetsuits, boardshorts, snow jackets) drive performance copy with technical feature callouts.
Quiksilver's multi-sport positioning means they can run different campaign angles across surf, skate, and snow without losing brand coherence — a challenging balance. The shared infrastructure under Boardriders also demonstrates how portfolio brand management can unlock DTC efficiency through pooled data, shared creative production, and coordinated seasonal planning.
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