Pantys is Latin America's pioneering period underwear brand — B Corp certified, carbon neutral, and built on clinically approved absorbent technology co-developed with J&J.
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See all ads on AdLibrary →Founded in 2017 by Emily Ewell and Maria Eduarda Camargo, Pantys is Latin America's first menstrual underwear brand. A certified B Corp and the first lingerie brand globally to launch carbon labels on all products, Pantys combines femtech innovation with a mission to end period poverty through reusable period care.
Pantys leads with education and impact: ads explain how period underwear works, quantify environmental savings, and address the stigma of menstruation openly. Meta campaigns reach Brazilian women with femtech and sustainability messaging that resonates with health-conscious urban consumers. Certification badges (B Corp, carbon neutral) are prominent trust signals. Browse Pantys' campaigns at AdLibrary.
Instagram content normalizes period conversation through educational content, founder story posts, and community-building around menstrual health. Facebook ads target 18–40-year-old Brazilian women with sustainability and health messaging. Influencer partnerships with feminist and wellness content creators amplify the brand's social mission.
Core themes: period dignity, sustainability ('substitua até 100 absorventes por uma peça'), clinical confidence ('aprovado clinicamente'), and Brazilian firsts. Copy is direct and destigmatizing — a deliberate counter to the coded, euphemistic language of traditional menstrual care advertising.
Pantys demonstrates how mission-led advertising can build a category from scratch in a conservative market. By leading with education over product features, they overcame consumer skepticism about a new format. Their B Corp and carbon-neutral certifications function as differentiation signals in Meta ads where competitors cannot make equivalent claims.
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