Method is a pioneer in premium, eco-friendly home care, offering naturally derived, biodegradable cleaning products with stylish packaging and delightful scents.
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See all ads on AdLibrary →Method is a San Francisco-founded non-toxic cleaning brand co-founded in 2000 by Adam Lowry and Eric Ryan, celebrated for its iconic teardrop bottle that made cleaning products a design object. Acquired by Belgian eco-brand Ecover, Method redefined the mass-market cleaning aisle by proving that sustainability and style could coexist at accessible price points through wide distribution at Target and Whole Foods.
Method built its brand on design distinctiveness before heavy paid media, using the bottle itself as a billboard at retail. Digital advertising leans into bold color palettes and irreverent copy that makes cleaning feel fun—unusual in a category dominated by clean-white functional messaging. Browse Method ads on AdLibrary to see how design-led creative performs across Meta placements.
Method's Instagram presence emphasizes product photography with saturated, design-forward aesthetics—shots of bottles arranged by color that perform well in feed. Meta ads target eco-conscious households, design enthusiasts, and Target shoppers. Influencer seeding with home-décor creators generates organic content that supplements paid spend efficiently.
Copy is consistently witty and anti-category: 'Ingredients you can Google,' 'Cleaning shouldn't be a dirty job,' and scent-forward headlines. The brand avoids fear-based 'chemicals bad' messaging in favor of positive design and scent framing. CTAs emphasize discovery ('Find Your Scent,' 'See All Surfaces') and retail availability.
Method's core lesson is that product design is marketing. The teardrop bottle created word-of-mouth and shelf standout that no ad budget could replicate. For DTC and CPG brands, investing in industrial design with the intention of making the product itself shareable reduces paid-media dependency and creates defensible brand equity that competitors cannot copy with ad spend alone.
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