ManMatters is an Indian digital wellness platform offering personalized, telehealth-enabled healthcare and wellness products specifically formulated for men's unique needs.
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See all ads on AdLibrary →Man Matters is a Mumbai-based subscription men's health platform founded in 2019 by Revant Bhate and Dhyanesh Shah under Mosaic Wellness. It offers personalised solutions for hair loss, skin health, and male performance through a proprietary health assessment that routes users to customised product regimens, delivered as subscriptions.
Man Matters uses a quiz/assessment funnel as both its primary acquisition mechanism and its creative hook. Ads invite men to 'take the hair loss quiz' or 'assess your health', combining lead generation with personalisation signalling. The clinical evidence framing — dermatologist-backed, ingredient-specified — builds credibility with a sceptical men's health audience. See current ads at Man Matters on Ad Library.
Facebook is the primary acquisition channel for the 28-45 male demographic experiencing hair loss concerns. Instagram carries more lifestyle-adjacent content. The assessment funnel produces personalised recommendation pages that serve as high-converting landing destinations. Retargeting focuses on funnel completers who have not yet subscribed.
Hair loss is the dominant creative theme — the highest-intent problem category Man Matters targets. Copy acknowledges the emotional weight of hair loss without being heavy, instead pivoting quickly to evidence-backed solutions. Dermatologist validation and ingredient specifics (minoxidil, biotin, DHT blockers) provide clinical credibility that distinguishes Man Matters from generic hair supplements.
Man Matters demonstrates the conversion power of assessment-led funnels in health categories. By routing users through a personalised quiz before showing products, the brand shifts the buying frame from 'browse and choose' to 'receive a personalised recommendation' — which converts at higher rates and justifies subscription pricing. The model works particularly well for problem-state categories where customers are motivated but uncertain about the right solution.
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