Barcelona DTC womenswear brand pioneering weekly made-to-order drops, eliminating overstock while building a global community across 50+ countries.
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See all ads on AdLibrary →Laagam is a Barcelona DTC women's ready-to-wear brand founded in 2017 by siblings Inés and Diego Arroyo with Cristian Badía. The brand pioneered a weekly-drop, made-to-order production model that eliminates overstock while creating perpetual newness. Producing locally in Spain and Portugal, Laagam ships to 50+ countries and is expanding into physical retail with new locations in Valencia, Amsterdam, and Lisbon through 2026.
Laagam's paid strategy is engineered around the weekly drop mechanic: each new collection launch is a discrete advertising event, creating perpetual urgency and new creative material. Founder Inés Arroyo's organic content on Instagram and TikTok does the primary discovery work — the brand's paid ads function as amplification for audiences who have already encountered the founder's personality. Made-to-order positioning eliminates discount pressure, enabling full-price paid acquisition without margin erosion. Explore Laagam's campaign creative in the Ad Library.
Instagram is the primary acquisition channel, where the brand's bold, vibrant womenswear photography performs strongly. Founder content from Inés Arroyo generates strong organic reach that paid campaigns then amplify for warm audiences. TikTok has become increasingly important for reaching younger fashion audiences with try-on content and behind-the-scenes production footage. Weekly drop announcements create predictable engagement spikes that the brand exploits with precisely timed paid boosts.
Copy reflects the brand's distinctive personality: bold, irreverent, self-assured: 'Not for everyone — and that's the point', 'Made when you order it, made for you', 'New every week, yours forever'. Drop mechanics are announced with urgency copy around limited availability windows. Sustainability messaging emphasises zero-overstock production. The brand's Spanish origin adds a fashion credibility signal for international audiences who associate Spain with design-forward contemporary fashion.
Laagam's weekly-drop model is a masterclass in manufacturing perpetual relevance without discounting. By producing new styles weekly and only making what is ordered, the brand simultaneously eliminates the financial risk of overstock and the brand-equity damage of perpetual sales. For fashion DTC brands, this is the most significant structural lesson: the made-to-order model is not just ethical — it is financially superior because it allows full-price marketing indefinitely, while the relentless newness of weekly drops keeps acquisition creative fresh without the cost of major seasonal campaign productions.
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