A luxury fashion brand redefining classic American sportswear with signature contrast, fluid materials, and exceptional craftsmanship.
Affluent, fashion-forward women buying refined luxury ready-to-wear.
B2C · Mostly women · Ages 25-34, 35-44, 45-54 · Luxury · 51-200 employees · Mid-market
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See all ads on AdLibrary →Khaite is an American fashion house founded by designer Catherine Holstein, selling ready-to-wear clothing, denim, and accessories with a refined, minimalist aesthetic. The New York-based brand sells through its own ecommerce site and luxury department stores and boutiques. It has established itself in the contemporary luxury fashion segment since its founding in 2016.
Khaite is a New York luxury house founded by Catherine Holstein, known for ready-to-wear, denim, knitwear and leather goods with a refined, minimalist look. Its advertising reads more like editorial than promotion, with restrained imagery, strong silhouettes and little copy. The aim is to build desire and brand image rather than push discounts. Explore their ad creative at AdLibrary.
On Meta, Khaite favors campaign photography and runway-derived imagery in single image and carousel formats, with product names kept simple. Hero accessories and signature pieces are given space to speak, and the ads send traffic to collections instead of promotions. The feed stays consistent with the brand's site and lookbooks, which keeps the luxury positioning intact. Studying the format mix, hooks and offers across their active ads shows which angles they keep running.
Copy themes: (1) minimal, confident product naming with almost no hype; (2) craftsmanship and fabrics, particularly leather, knitwear and denim; (3) seasonal collection storytelling; (4) understated American luxury. On short-form video the creative follows the runway and campaign mood, with slow movement and natural sound instead of trend-driven edits. Comparing hooks and headlines across their video and static ads shows which messages they repeat most.
For a luxury brand, restraint is the strategy. Khaite avoids discount-led messaging, so paid media supports brand building and collection launches, while stockists and its own ecommerce site convert interest. Lessons for premium fashion marketers: protect visual consistency, let a few hero products carry attention, and keep copy short. Reviewing their active ads on AdLibrary helps you see which angles repeat and where you can differentiate.
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