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See all ads on AdLibrary →HigherDOSE was founded in New York in 2016 by Katie Kaps and Lauren Berlingeri, initially as an infrared sauna spa. The brand expanded into DTC products in 2019 with the Infrared Sauna Blanket, which became a viral phenomenon during COVID lockdowns when consumers sought at-home recovery alternatives. The product line now includes PEMF mats, red light face masks, and detox drops — a full biohacking wellness ecosystem. Also searched as Higher.