Herschel Supply Co. is a Canadian brand crafting nostalgic, utility-driven backpacks, travel goods, and accessories for the modern everyday traveler.
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See all ads on AdLibrary →Herschel Supply Co. is a Canadian accessories brand founded in 2009 in Vancouver, known for backpacks, bags, and travel accessories with a heritage-inspired design aesthetic. It is sold through its own stores, e-commerce, and retailers worldwide.
Herschel Supply Co. sells backpacks, bags and travel accessories with a heritage-inspired look, and its ads treat the product as a design object. Creative favors clean, colorful product shots and everyday urban or travel settings. The brand's recognizable stripe-and-patch aesthetic makes its bags identifiable even without a logo in the frame. Explore their ad creative at AdLibrary.
On Meta, Herschel runs lifestyle photography of backpacks and luggage in city, campus and travel scenes, alongside colorway and collection carousels. Seasonal launches and collaborations give fresh creative, and back-to-school and holiday periods suit gift and student messaging. Retargeting shoppers who viewed specific bags supports a category with many color and size choices. Reviewing which formats and placements Herschel Supply Co. repeats most is a quick way to see what works in this category.
Copy themes: (1) heritage-inspired, timeless design; (2) everyday utility for work, school and travel; (3) colorways and prints for personal style; (4) carry-ons and accessories for the modern traveler. Tone is relaxed, stylish and understated, and user-style content showing what fits in a bag works well on TikTok and Reels. Watching how these themes shift between launches and seasons shows which messages Herschel Supply Co. treats as core.
Search captures shoppers looking for backpacks and luggage by size and use, and YouTube what's-in-my-bag content adds credibility. Herschel also sells through its own stores and retailers worldwide, so social ads help drive both channels. The lesson for accessories brands is to build a distinctive visual identity that carries across every format. Comparing the channel mix against rivals in the category highlights gaps worth testing in your own campaigns.
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